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Questioning
Your Online Strategy? You're right to. Online programs and data-intensive CRM activities can be costly, multi-year investments. Even with a firm measure of success in mind, you have to ask yourself, “Do I really have the mechanisms in place to measure my program's effectiveness?” Who? What? Where? When? And, Most Importantly, Why? Because simple usage statistics can't provide the level of detail you need, PeHS has integrated intensive tracking measures into each of its applications. Whether you've deployed an e-detail aid on CD-ROM, a workgroup intranet or extranet, a website or e-mail campaign, you will be able to track individual users across time and across multiple touchpoints. Poll and survey results are also made part of each user's record (so you can ask why). You can then overlay other information you may have collected in order to create a detailed interaction profile for each person in your database. This enables you to target messaging on a finer scale and to discern larger patterns of brand interaction success. Want to Know More? eStatus™ is the powerful engine that drives our monitoring and reporting abilities. Here are a few ways to delve deeper:
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