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The Opinion Leader Challenge
Strong Opinion Leader relationships are vital to decreasing a product's time in
reaching peak sales and achieving blockbuster status. Why, then, are these key
relationships managed with a cluster of insufficient, stand-alone tools?
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Personal calendars need to be coordinated
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Brand direction is shared via e-mail or phone
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OL activity and other metrics are tracked in
spreadsheets
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Departmental intelligence is shared on an ad-hoc basis
A clear, strategic advantage is given to the brand
that can more quickly and adeptly coordinate, inform, direct and track opinion
leader relationships.
Introducing the Opinion Leader Management Suite from PeHS
Over the past 15 years, Publicis eHealth Solutions has partnered with leading
pharmaceutical clients to develop the Opinion Leader Management Suite — a
collection of easy to use, easy to integrate software tools that streamline
every aspect of Opinion Leader management.
These applications were designed, from the ground up, to integrate with a
client's existing IT structure and “snap together” to form an online OL
management center:
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KMAP™ — Knowledge mapping, information sharing, and
overall effort management portal
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Connect™ — Document management and resource
coordination groupware
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JournalToGo® — Relationship-enhancing clinical
information service
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KnowledgeEdge™ — Keeps you informed of your Opinion
Leaders' publication activity
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eStatus™ — Detailed website/intranet activity tracking
and reporting software
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PeHS Slide Database – Allow your team to customize
presentations using only approved slides
Take a Tour
There are several ways for you to explore the Opinion Leader Management Suite
in greater detail:
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Contact us at 609-919-6280 or send an e-mail to
info@pehsmail.com.
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Order a free CD-ROM overview
of the Opinion Leader Management Suite.
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Explore the individual software applications to see
which components might be right for you:
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